The brands we cover

100Hands

Amsterdam-based luxury shirtmaker producing handmade shirts in its own Punjabi atelier, with roughly 34 hours of handwork per Gold Line shirt.

3sixteen

Adsum

Aimé Leon Dore

Alex Mill

Allen Edmonds

Arc'teryx Veilance

Asket

Banana Republic

Beams Plus

Beckett Simonon

Bonobos

Buck Mason

California-rooted menswear brand making modern American classics built to outlast trends.

Carhartt WIP

Common Projects

Converse

Corridor

Cuts Clothing

Drake's

East London haberdasher turned full menswear house, built on 'relaxed elegance' and a genuine manufacturing heritage.

Erthe Golf

Faherty

Farer

British-designed, Swiss-made mechanical watches that put colour and personality back into classic horological archetypes.

Filson

Flint & Tinder

American-made everyday staples built to last, sold exclusively through Huckberry.

Frame

Imogene + Willie

Inis Meáin

Iron & Resin

J.Crew

Jacques Marie Mage

Kith

New York's defining streetwear-meets-lifestyle brand, built on high-profile collaborations and a cult of weekly drops.

Kotn

Lanvin Blanc

A Korea-exclusive golf line licensed from the French maison Lanvin, run by Hyundai's fashion arm Handsome.

Lululemon

Mack Weldon

Madewell

J.Crew's denim-focused sister brand built on accessible Americana and wardrobe essentials.

Malbon

LA-born golf label that drags fairway style into streetwear territory through bold graphics and collaborations.

Malbon Golf

Marine Layer

Marloe Watch Company

Independent British microbrand making affordable, story-driven mechanical watches inspired by feats of human endeavour.

Melin

Metalwood Studio

Mr P.

New Balance

New Vintage Golf

Normal Brand

OAS

Octobre Éditions

Parisian menswear essentials built on timeless cuts, natural materials, and responsible European production — the brother brand to Sézane.

Oliver Cabell

Patagonia

Portuguese Flannel

A fourth-generation Portuguese textile family making honest, beautifully crafted shirts from the mills of northern Portugal.

Proper Cloth

Quince

rag & bone

New York-based premium brand fusing British tailoring heritage with American workwear and downtown sensibility.

Ray-Ban

Red Wing Heritage

Reigning Champ

Vancouver-born premium athleisure built on proprietary fabrics, minimalist design, and obsessive construction quality.

Rhone

Robert Barakett

Rothy's

San Francisco DTC footwear brand making seamless 3D-knit shoes from recycled plastic bottles in its own factory in China.

Rowan

Stoffa

Taylor Stitch

San Francisco menswear brand making responsibly built, hardwearing basics and casualwear designed to look better the more you wear them.

Tellason

Theory

Tres Bien

Uniqlo

Universal Works

Untuckit

Vans

Vice Golf

Munich-born direct-to-consumer golf brand making tour-quality cast urethane balls (and bold colorways) at roughly half the price of legacy brands.

Vince

Vuori

Wax London

A London-based fabric-first menswear label making characterful, accessible clothing that blends British heritage with Mediterranean sensibility and Indian craftsmanship.

Weiss Watch Company

American watchmaker hand-assembling mechanical field, dive, and aviation-inspired timepieces in a Nashville workshop.

Yorf

Zara