For brands and PR folks who want to partner commercially — a newsletter sponsorship, the sale calendar, product seeding, a custom campaign. Editorial coverage stays separate (see below); commercial work runs through this form.
// The hard line
Sponsorship doesn’t buy editorial coverage. Brands we cover go through the same trust / make / sustainability / manufacturing scoring as everyone else, anchored on public sources. Paying for a newsletter ad doesn’t move that needle. If we’ve already covered you and you sponsor something, the existing review stays exactly as written.
That line is the whole product. The day we cross it, we stop being useful to readers — and we lose the reason partners want to be here in the first place.
// What we offer
Your sales appear in the Sale Calendar with confirmed dates, expected depth, and a direct link. Premium-gated for subscribers.
One sponsor slot per newsletter, clearly labeled. Format: a 60-word brand-written message + product link + small image.
Send samples for hands-on review. Loopwheel covers shipping back. Coverage isn't guaranteed — we cover what's actually worth covering. No reciprocal NDA.
Editorial collaborations, capsule launches, founder interviews, behind-the-scenes pieces. Discuss what fits both sides.
// Get in touch