LOOPWHEEL
Loopwheel/Atlas
L O O P W H E E L
§ 01
// The Cross-Section · live loom

The week, woven.

Every weft below is a real product logged in the last week. Heavy fabrics weave slowly, light fabrics zip — the shuttle speed on each row is tied to the cloth’s weight. The pattern is the material.

12 wefts78 brands monitoredlive
// 12 wefts · ordered by recencyHover a row · click a brand to lift its warp
// The Loom · 12 wefts on the warpActive · 001 · being wovenSort · recency ↓
  • 001━┃━┃━┃━┃━┃━┃━┃━┃━┃━┃━┃━┃━┃━┃━┃━┃━┃━┃━┃━┃━┃━┃━┃━┃━┃━┃━┃━┃━┃━┃Stretch Twill Chino - Slim Fit$138 · 11h
  • 002─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼Tech Cashmere Beanie$88 · 11h
  • 003─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼Graham Trainers - Pull-Up$179 · 1d
  • 004─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼Marlow Derbies - Suede$229 · 2d
  • 005┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│Marlow Derbies$239 · 2d
  • 006░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒AO Elongated Tee - Heather Grey$32 · 3d
  • 007▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░Riviera Knit Long Sleeve Textured Tee$78 · 3d
  • 008▌▐▌▐▌▐▌▐▌▐▌▐▌▐▌▐▌▐▌▐▌▐▌▐▌▐▌▐▌▐▌▐▌▐▌▐▌▐▌▐▌▐▌▐▌▐▌▐▌▐▌▐▌▐▌▐▌▐▌▐Hyperloop Hoodie - Heather Grey$118 · 4d
  • 009░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒AO Curve-Hem Tee | Bonsai$38 · 4d
  • 010┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│The Italian Wool Overcoat$469 · 5d
  • 011┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│Daily Grind Wrinkle Free Dress Shirt$98 · 5d
  • 012─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼─│┼Italian Wool Chore Jacket$199 · 6d
launch · 7d
today
today
12wefts in window
78brands monitored
4fabrics on loom
1archetypes seen

The Cross-Section is the only essay in the Atlas where order is dictated by the calendar — newest at top, oldest at bottom. Drag the scrubber to filter the window of recency. Click any brand to isolate its rows and pull the brand’s sleeve from the right.

The shuttle on each row moves at the speed its fabric weighs — jersey at 7 seconds, Mackinaw wool at 16. Watch the loom for sixty seconds. The pattern is the material.

§ 02
// The Board · live departures

Today’s arrivals.

Drops, sales, and score moves — the directory’s departures board, top to bottom in arrival order. Most editorial publishes a finished verdict. Loopwheel publishes the movement around it.

10 events tracked78 brands monitoredlive
// Loopwheel · The Board
23:47:50·LIVE
Last 14m
MACK WELDON NEW DROP Stretch Twill Chino - Slim Fit $138 →MACK WELDON NEW DROP Tech Cashmere Beanie $88 →BECKETT SIMONON NEW DROP Graham Trainers - Pull-Up $179 →BECKETT SIMONON NEW DROP Marlow Derbies - Suede $229 →BECKETT SIMONON NEW DROP Marlow Derbies $239 →CUTS CLOTHING NEW DROP AO Elongated Tee - Heather Grey $32 →CUTS CLOTHING NEW DROP Riviera Knit Long Sleeve Textured Tee $78 →CUTS CLOTHING NEW DROP Hyperloop Hoodie - Heather Grey $118 →CUTS CLOTHING NEW DROP AO Curve-Hem Tee | Bonsai $38 →BONOBOS NEW DROP The Italian Wool Overcoat $469 →
// Last 14 minutes · 10 events tracked · 78 brands monitored
▣ NEW DROP▣ SALE▲ UP▼ DOWN

The Board is the only essay in the Atlas where the data picks its own pace — events arrive when they happen. Every other section is a still scene the reader navigates: a scatter you sort, a globe you spin, a graph you walk.

Click any row to peel its source. Watch the board for sixty seconds. The pace is the story.

§ 03
// The Drape · three readings of the field

The directory, plotted.

Most filters dump you on a chart and say good luck.The Drape doesn’t. Below — the same 208 products read three different ways. Brand tax. Weight floor. Cost-per-wear. Each annotation an answer worth quoting.

208 products plotted3 readings of the fieldprice · score · gsm · cpw
// Lens
01
Question · which brands charge more than the cloth earns?

The brand tax, brand by brand.

Fit a regression: for any given trust score, what shoulda product cost? The residual — actual price minus score-implied price, averaged across each brand’s directory entries — is the brand tax. Positive bars are the markup. Negative bars are the bargains. Zero is what the cloth earned.

avg of 208 products23 brands rankedR²=0.08
// Avg residual per brand · score-implied baseline at zeron products · per brand
brand
−$2524−$1262$0+$1262+$2524
delta
Weiss Watch Companyn=3
+$2524
Farern=11
+$1066
Kithn=4
+$471
Framen=2
+$326
Aimé Leon Doren=1
+$202
Cuts Clothingn=6
+$134
Marloe Watch Companyn=4
+$102
Bonobosn=9
+$76
The Normal Brandn=2
+$47
Drake'sn=11
+$25
Madewelln=1
+$22
rag & bonen=4
+$8
Mack Weldonn=11
−$53
Fahertyn=18
−$68
Beckett Simononn=5
−$83
Iron & Resinn=4
−$90
Flint & Tindern=1
−$112
Octobre Éditionsn=7
−$156
Reigning Champn=14
−$178
Wax Londonn=29
−$178
Buck Masonn=4
−$189
Taylor Stitchn=21
−$204
Portuguese Flanneln=36
−$219
// Top overcharge
Weiss Watch Company+$2524
Farer+$1066
Kith+$471
// Best bargains
Portuguese Flannel−$219
Taylor Stitch−$204
Buck Mason−$189
02
Question · am I being cheated on weight?

The weight floor at every price.

Plot fabric weight against price. Fit a regression. Above the line is the bargain zone — more cloth than you paid for. Below is the cheat zone — paying premium prices for thin cloth.

0 products with derived gsm
Not enough gsm data yet — need ≥ 2 products with extractable weight in their fabric_detail. Add the gsm to a few products (in the judgment form) and this chart will fill in.
03
Question · what’s actually cheapest to wear?

The cost-per-wear leaderboard.

Trust score grades the cloth. Cost-per-wear decides whether the piece earned its place in the closet. Price divided by projected wears — formality × durability × season fit. Flip the toggle to see the worst offenders.

§ 04
// The Mill · three readings of the cloth

Where the cloth comes from.

Most reviews stop at the brand name. The Mill goes one layer deeper — the country, the factory, the disclosure ladder, the geography of where serious cloth is actually made. Three readings; one globe coming.

0 brands ranked0 regionsdisclosure heuristic
01
// Question · where, exactly, is the cloth coming from?

The supply chain, unrolled.

An orthographic globe hides half the world; a flat map tells the truth at the cost of a little geometry. Each arc connects a brand’s home country to where it has cloth made. Thicker arcs mean more disclosure — the brand names mills, factories, or partners by name. Thinner arcs mean we know the country and little else. Hover a brand, a country, or an archetype to isolate.

0 brands plotted0 arcs0 countries touched
// Fig. 01 · Supply chain · equirectangular projectiond3-geo · interactive
Hover a country to see who’s sourcing from it.
// Archetype
02
// Question · how much will they tell you?

The transparency ladder.

Score every brand on disclosure: 1 if its mill list is undisclosed, 5 if every link in the chain is named on the product page. Rank, then sort. The top of the ladder is short and proud — vertically integrated, regional, talking about it. The bottom is long, branded, and quiet about the cloth.

0 brands rankedscored 1–5heuristic, not survey
03
// Question · who buys from where?

The geography of cloth.

Most brands shop the same handful of postcodes. Group every mention of a manufacturing region in the directory and the world reduces to a few honest answers: Italian wool, Japanese selvedge, Portuguese shirts, American denim. Below: who buys from where.

0 regions0 brand mentions
§ 05
// The Pattern · V · coming next

The Pattern.

Brands as nodes. Archetype overlap as edges.

force grapharchetype × stancev2
// Still in the frame · next session§ 05 preview
  ◯───◯
  │ ╳ │
  ◯─╳─◯
  │ ╳ │
  ◯───◯

A force-directed graph where the simulation has tactile physics. Drag a brand and the whole web flexes like real cloth stretching. Click an archetype tag at the edge → that archetype's brands pulse and rearrange to the center.

Visual + data wiring lands in a follow-up commit. The § opener + brief are in place so the table of contents reflects the full Atlas as designed.

§ 06
// The Timeline · VI · coming next

The Timeline.

Where today's brands came from. Who they descend from.

century scrollribbons + nodesv2
// Still in the frame · next session§ 06 preview
1950 ─── 1980 ─── 2010 ─── 2026
 ╲    ╲    │     ╱        ▲
  workwear → revival → today

Long horizontal scroll. Decades on the bottom axis. Trends as ribbons that swell and recede over time — loopback terry born in 1930s Japan, swelling in the 1990s as athletic-leisure rises, splitting in the 2010s. Today's brands stitched in at the moment they emerge.

Visual + data wiring lands in a follow-up commit. The § opener + brief are in place so the table of contents reflects the full Atlas as designed.

§ 07
// The Grain · VII · coming next

The Grain.

Fabric weight × price across every category.

ridgeline plotGSM × $v2
// Still in the frame · next session§ 07 preview
▁▂▃▅▇▆▅▃▂▁
 ▂▃▅▆▇▆▅▃▂
  ▃▅▆▇▆▅▃▂

Ridgeline plot — Joy Division's Unknown Pleasures cover, but data. Each ridge is a category. Each ridge's shape is the GSM distribution across that category's products. Tees cluster around 180–220gsm; sweatshirts around 380–450gsm.

Visual + data wiring lands in a follow-up commit. The § opener + brief are in place so the table of contents reflects the full Atlas as designed.

§ 08
// The Galaxy · VIII · coming next

The Galaxy.

Brands as planets. Similarity as distance.

3D scenesimilarity orbitsv2
// Still in the frame · next session§ 08 preview
   ·   ✦
 ·   ✧
✦  ·    ✦
   ✧  ·

Three.js scene. Brands as orbiting planets, distance computed by the brand similarity engine. Click a brand → camera flies through space. Reserve this for the moment a user wants to get lost in the directory rather than search it.

Visual + data wiring lands in a follow-up commit. The § opener + brief are in place so the table of contents reflects the full Atlas as designed.

§ 09
// The Darning · IX · coming next

The Darning.

The holes in the cloth. What we don't yet cover.

gap analysiseditorial mapv2
// Still in the frame · next session§ 09 preview
▓▓▓▒▒▓▓▒▒▓▓
▓▓░▒▒░▒▒▓▓▓
▓▒▒░  ░▒▒▓▓
▓▓▒  ░ ▒▒▓▓
▓▓▒▒░░▒▒▒▓▓

A piece of cloth with holes. Each hole is a category Loopwheel has 0 or near-0 coverage for. Hover a hole — 'no dress shirts yet, sourcing in progress.' Owns the editorial reality that the directory is incomplete. Beautiful, vulnerable, honest.

Visual + data wiring lands in a follow-up commit. The § opener + brief are in place so the table of contents reflects the full Atlas as designed.