Wax London
A London-based fabric-first menswear label making characterful, accessible clothing that blends British heritage with Mediterranean sensibility and Indian craftsmanship.
- Founded
- 2015
- Founder
- Tom Holmes, Richard Singh, Steffy Neceva
- Country
- United Kingdom
- Made In
- Portugal, Italy (knitwear and shirts); some outerwear made in UK
- Price Range
- Accessible
- Stance
- 7 / 10
- Coverage
- 27 products
Member ratings will fold into this score, coming with Loopwheel membership.
Founded in 2015 by Tom Holmes, Richard Singh, and Steffy Neceva out of a shared frustration at not being able to find well-made, distinctive clothing without paying luxury prices, Wax London began in Rich's kitchen and quickly built a loyal following through pop-ups and wholesale before opening permanent stores in Soho and Spitalfields. The brand runs on a fabric-first philosophy — texture, print, and colour are the starting point for each collection, not trend-chasing. Pieces are designed in London and manufactured through carefully vetted mills and production partners, with sustainability built into the sourcing process rather than bolted on as marketing.
Founded 2015 by Tom Holmes, Richard Singh, Steffy Neceva.
Products from Wax London
Didcot Short-Sleeve Shirt — Terracotta & Ecru Scribble Appliqué
Reviewed Jun 2026
Didcot Short-Sleeve Shirt - Ecru and Navy Grid Flower
Reviewed Jun 2026
Didcot Short-Sleeve Shirt - Black and Multicolour Round Applique
Reviewed Jun 2026
Keats Blue Cotton Seersucker Short-Sleeve Shirt
Reviewed Jun 2026
Kurt - Black Round Applique Cotton Shorts
Reviewed Jun 2026
Kimpton Brown Washed Linen Jacket
Reviewed Jun 2026
Milton Washed Black Organic Cotton Cove Graphic T-Shirt
Reviewed Jun 2026
Dean - Ecru And Rust Grid Embroidered T-Shirt
Reviewed Jun 2026
Dean - Blue And Ecru Sailing Map Print T-Shirt
Reviewed Jun 2026
Clayland Navy Textured Waffle Short-Sleeve Shirt
Reviewed Jun 2026
Curzon - Navy Grid Applique Short-Sleeve Shirt
Reviewed Jun 2026
Curzon - Ecru Jacquard Viscose Short-Sleeve Shirt
Reviewed Jun 2026
// Within the lineup
Brand average: 7.8/10 · across 12 scored products
Variance vs the brand’s make-quality average. Outliers sit ≥ 1.5 points above or below the mean — the kind of spread worth knowing before you click buy.
Return policy
30-day returns worldwide. A prepaid return label is included; if used, an $8 fee is deducted from the refund. Underwear is non-returnable. Online orders cannot be returned in-store.
Sale cadence
- Summer Sale · July: up to 50% off shirts, overshirts, trousers, shorts; runs late June through July
- Winter / End-of-Season Sale · January: up to 60% off, deeper cuts on outerwear and knitwear as stock thins
- Black Friday · last week of November: up to 50% off selected styles, with returns window extended to mid-January
- Archive Sale: rolling up to 60% off on past-season carryover, runs intermittently between the main events
- Sample sales: occasional London pop-ups (via The Box, with YMC / Oliver Spencer / Nigel Cabourn) at up to 80% off; not advertised on the main site
Next sale (predicted)
July 1, 2026· 7/10 confidence
Is Wax London Worth It?
Yes, with a clear caveat about who it's for. Wax London averages 8/10 across 27 scored pieces, and the shirts are the reason to be here: the Whiting overshirt scores 9.2 and the short-sleeve lineup consistently delivers character without tipping into costume. If your wardrobe runs quiet and you want one brand to add some texture and print without losing the plot, this is the one.
Across 27 scored pieces, Wax London averages 8/10, with the Whiting Blue and Ecru Oran Check Overshirt leading at 9.2.
The man who wants his wardrobe to have a point of view without looking like he tried too hard to get one.
The fit runs boxy throughout, that's a considered choice, not a mistake, but if you wear a trim cut as your baseline, size down and adjust expectations.
The make
Wax London manufactures in Portugal and Italy, with some outerwear made in the UK, and the construction reflects that: the fabrics are the whole point. Texture and print are chosen before the silhouette is drawn, which sounds like a marketing line until you hold the Clayland waffle shirt ($145, 8.9/10) and feel that it actually means something. At this price tier, most brands are sourcing whatever's available. Wax London is doing the opposite.
The shirts
This is where the brand earns its reputation. The Whiting overshirt at $235 scores 9.2 and is the clearest argument for the whole label: the check is considered, the weight is right for layering, and it doesn't read like something you found at a market. The short-sleeve button-ups. Clayland, Didcot in two colorways, both scoring 8.5 or above, are loud but calibrated. Loud in the way a good print should be, where you notice the shirt before you notice the man wearing it, which is exactly the point.
The value
At $145 to $235 for shirts and $160 for shorts, Wax London sits in the middle of the accessible tier: not cheap, not close to luxury. The prices hold up because the fabric sourcing is genuine and the construction, particularly out of Portugal, is honest work. You're not paying for a logo or a heritage story you have to take on faith. You're paying for a print you won't find anywhere else and a shirt that wears well past the first season.
Love this brand - I use this on my 'bold' spectrum of pieces in my closet - Love the overshirts, the short sleeve button-ups are loud but not too loud. Fit is boxy. Fabric is solid.
Wax London designs in London and uses a mix of UK and overseas manufacturing partners. Per RLI (2021), "the majority of their outerwear pieces are made in London" with an aim to bring British outerwear manufacturing back to the UK. Early product disclosures via Wonderland (2016) reference a London cut-and-sew factory (sample maker named "Metin"), an Istanbul factory, and dry-wax-coated cotton processed by a 19th-century cotton waxer in Dundee, Scotland. The Quality Edit review states the Whiting overshirt fabric comes from a family-run French mill using recycled cotton. The brand's own Integrity page names current manufacturing partners in Pakistan and Bangladesh and references community projects in Rota Dero, Pakistan and Dhaka, Bangladesh. Wax also runs collaborations with Harris Tweed. Specific named factories are not published on the current site.
Publishes a UN SDG-aligned framework, uses recycled and organic fabrics (including a recycled-cotton Whiting overshirt milled in France), and runs community projects near its Pakistan and Bangladesh manufacturing partners. No B Corp, Fair Trade or GOTS certifications; specific factories are not publicly named.
- 2015Foundedhttps://find-and-update.company-information.service.gov.uk/company/09521325
- 2022Acquired by Seed round investors (undisclosed) ($375K)https://tracxn.com/d/companies/wax-london/__FCLU_NcVWJ-jzBb5ZQtody5sCRxxT6C0aY11PyqLZFc/funding-and-investors
Ranked by archetype overlap, editorial stance, price tier, and ethos — not just “same archetype, three random.”
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