Wax London
A London-based fabric-first menswear label making characterful, accessible clothing that blends British heritage with Mediterranean sensibility and Indian craftsmanship.
- Founded
- 2015
- Founder
- Tom Holmes, Richard Singh, Steffy Neceva
- Country
- United Kingdom
- Made In
- Portugal, Italy (knitwear and shirts); some outerwear made in UK
- Price Range
- Accessible
- Stance
- 7 / 10
- Coverage
- 27 products
Member ratings will fold into this score, coming with Loopwheel membership.
Founded in 2015 by Tom Holmes, Richard Singh, and Steffy Neceva out of a shared frustration at not being able to find well-made, distinctive clothing without paying luxury prices, Wax London began in Rich's kitchen and quickly built a loyal following through pop-ups and wholesale before opening permanent stores in Soho and Spitalfields. The brand runs on a fabric-first philosophy — texture, print, and colour are the starting point for each collection, not trend-chasing. Pieces are designed in London and manufactured through carefully vetted mills and production partners, with sustainability built into the sourcing process rather than bolted on as marketing.
Founded 2015 by Tom Holmes, Richard Singh, Steffy Neceva.
Products from Wax London
Didcot Short-Sleeve Shirt — Terracotta & Ecru Scribble Appliqué
Reviewed Jun 2026
Didcot Short-Sleeve Shirt - Ecru and Navy Grid Flower
Reviewed Jun 2026
Didcot Short-Sleeve Shirt - Black and Multicolour Round Applique
Reviewed Jun 2026
Keats Blue Cotton Seersucker Short-Sleeve Shirt
Reviewed Jun 2026
Kurt - Black Round Applique Cotton Shorts
Reviewed Jun 2026
Kimpton Brown Washed Linen Jacket
Reviewed Jun 2026
Milton Washed Black Organic Cotton Cove Graphic T-Shirt
Reviewed Jun 2026
Dean - Ecru And Rust Grid Embroidered T-Shirt
Reviewed Jun 2026
Dean - Blue And Ecru Sailing Map Print T-Shirt
Reviewed Jun 2026
Clayland Navy Textured Waffle Short-Sleeve Shirt
Reviewed Jun 2026
Curzon - Navy Grid Applique Short-Sleeve Shirt
Reviewed Jun 2026
Curzon - Ecru Jacquard Viscose Short-Sleeve Shirt
Reviewed Jun 2026
// Within the lineup
Brand average: 7.8/10 · across 12 scored products
Variance vs the brand’s make-quality average. Outliers sit ≥ 1.5 points above or below the mean — the kind of spread worth knowing before you click buy.
Return policy
30-day returns worldwide. A prepaid return label is included; if used, an $8 fee is deducted from the refund. Underwear is non-returnable. Online orders cannot be returned in-store.
Sale cadence
- Summer Sale · July: up to 50% off shirts, overshirts, trousers, shorts; runs late June through July
- Winter / End-of-Season Sale · January: up to 60% off, deeper cuts on outerwear and knitwear as stock thins
- Black Friday · last week of November: up to 50% off selected styles, with returns window extended to mid-January
- Archive Sale: rolling up to 60% off on past-season carryover, runs intermittently between the main events
- Sample sales: occasional London pop-ups (via The Box, with YMC / Oliver Spencer / Nigel Cabourn) at up to 80% off; not advertised on the main site
Next sale (predicted)
July 1, 2026· 7/10 confidence
Is Wax London Worth It?
Wax London is worth it, specifically if you want clothing that has a point of view without costing what a point of view usually costs. Across 7 reviewed pieces, the brand averages 7.7/10, and the Whiting overshirt at 9.2 is one of the better things you can buy at $235. The t-shirts and shorts are solid but not revelatory; the overshirts and short-sleeve buttons are where the brand earns its reputation.
Across 7 reviewed pieces, Wax London averages 7.7/10, with the Whiting Blue And Ecru Oran Check Overshirt leading at 9.2/10 and $235.
The man who wants colour and texture in his wardrobe but has no interest in looking like he tried too hard to get there.
The fit runs boxy across the range; if you wear a more fitted silhouette, size down or accept that this is a different shape than you're used to.
The make
Wax London designs in London and manufactures through vetted partners in Portugal, Italy, and the UK, depending on the category. The fabric-first approach is not marketing copy: you can feel it in the hand of the Whiting overshirt, where the check is woven into the cloth rather than printed on top of it, and in the slub texture of the Dean pocket tee. At $75 to $85 for a t-shirt, the construction holds up. At $130 to $150 for shorts, it's competitive without being a bargain.
The lineup
The Whiting overshirt at 9.2/10 is the clearest argument for the brand: the check is bold without being loud, the fabric has weight, and the construction out of Portugal is noticeably better than what you get from labels at a similar price. The Dean t-shirts score 7.6 to 7.7, which is honest: good fabric, considered colour, but a t-shirt is still a t-shirt. The shorts, scoring 7.5 to 7.6, are where the brand's texture obsession pays off in a category that usually defaults to plain twill. The short-sleeve button-ups follow the same logic as the overshirts: prints and textures that read as considered rather than chaotic.
The value
Founded in 2015 out of a frustration with the gap between boring accessible clothing and overpriced distinctive clothing, Wax London has largely solved the problem it set out to solve. A $235 overshirt that scores 9.2 is not a hard sell. A $150 pair of linen shorts that scores 7.5 is a reasonable buy if you want that particular shade of bottle green or that particular waffle texture, and a poor buy if you just need shorts. That distinction matters: Wax London rewards shoppers who respond to specific pieces, not those building a neutral wardrobe.
Love this brand - I use this on my 'bold' spectrum of pieces in my closet - Love the overshirts, the short sleeve button-ups are loud but not too loud. Fit is boxy. Fabric is solid.
Wax London designs in London and uses a mix of UK and overseas manufacturing partners. Per RLI (2021), "the majority of their outerwear pieces are made in London" with an aim to bring British outerwear manufacturing back to the UK. Early product disclosures via Wonderland (2016) reference a London cut-and-sew factory (sample maker named "Metin"), an Istanbul factory, and dry-wax-coated cotton processed by a 19th-century cotton waxer in Dundee, Scotland. The Quality Edit review states the Whiting overshirt fabric comes from a family-run French mill using recycled cotton. The brand's own Integrity page names current manufacturing partners in Pakistan and Bangladesh and references community projects in Rota Dero, Pakistan and Dhaka, Bangladesh. Wax also runs collaborations with Harris Tweed. Specific named factories are not published on the current site.
Publishes a UN SDG-aligned framework, uses recycled and organic fabrics (including a recycled-cotton Whiting overshirt milled in France), and runs community projects near its Pakistan and Bangladesh manufacturing partners. No B Corp, Fair Trade or GOTS certifications; specific factories are not publicly named.
- 2015Foundedhttps://find-and-update.company-information.service.gov.uk/company/09521325
- 2022Acquired by Seed round investors (undisclosed) ($375K)https://tracxn.com/d/companies/wax-london/__FCLU_NcVWJ-jzBb5ZQtody5sCRxxT6C0aY11PyqLZFc/funding-and-investors
Ranked by archetype overlap, editorial stance, price tier, and ethos — not just “same archetype, three random.”
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