Wax London
A London-based fabric-first menswear label making characterful, accessible clothing that blends British heritage with Mediterranean sensibility and Indian craftsmanship.
- Founded
- 2015
- Founder
- Tom Holmes, Richard Singh, Steffy Neceva
- Country
- United Kingdom
- Made In
- Portugal, Italy (knitwear and shirts); some outerwear made in UK
- Price Range
- Accessible
- Stance
- 7 / 10
- Coverage
- 29 products
Member ratings will fold into this score, coming with Loopwheel membership.
Founded in 2015 by Tom Holmes, Richard Singh, and Steffy Neceva out of a shared frustration at not being able to find well-made, distinctive clothing without paying luxury prices, Wax London began in Rich's kitchen and quickly built a loyal following through pop-ups and wholesale before opening permanent stores in Soho and Spitalfields. The brand runs on a fabric-first philosophy — texture, print, and colour are the starting point for each collection, not trend-chasing. Pieces are designed in London and manufactured through carefully vetted mills and production partners, with sustainability built into the sourcing process rather than bolted on as marketing.
Founded 2015 by Tom Holmes, Richard Singh, Steffy Neceva.
Products from Wax London
Rufford Denim Jacket - Dark Indigo Rinse
Reviewed Sep 2026
Rufford Dark Indigo Rinse Denim Jacket
Reviewed Sep 2026
Didcot Short-Sleeve Shirt — Terracotta & Ecru Scribble Appliqué
Reviewed Jun 2026
Didcot Short-Sleeve Shirt - Ecru and Navy Grid Flower
Reviewed Jun 2026
Didcot Short-Sleeve Shirt - Black and Multicolour Round Applique
Reviewed Jun 2026
Keats Blue Cotton Seersucker Short-Sleeve Shirt
Reviewed Jun 2026
Kurt - Black Round Applique Cotton Shorts
Reviewed Jun 2026
Kimpton Brown Washed Linen Jacket
Reviewed Jun 2026
Milton Washed Black Organic Cotton Cove Graphic T-Shirt
Reviewed Jun 2026
Dean - Ecru And Rust Grid Embroidered T-Shirt
Reviewed Jun 2026
Dean - Blue And Ecru Sailing Map Print T-Shirt
Reviewed Jun 2026
Clayland Navy Textured Waffle Short-Sleeve Shirt
Reviewed Jun 2026
// Within the lineup
Brand average: 7.3/10 · across 12 scored products
Variance vs the brand’s make-quality average. Outliers sit ≥ 1.5 points above or below the mean — the kind of spread worth knowing before you click buy.
Return policy
30-day returns worldwide. A prepaid return label is included; if used, an $8 fee is deducted from the refund. Underwear is non-returnable. Online orders cannot be returned in-store.
Sale cadence
- Summer Sale · July: up to 50% off shirts, overshirts, trousers, shorts; runs late June through July
- Winter / End-of-Season Sale · January: up to 60% off, deeper cuts on outerwear and knitwear as stock thins
- Black Friday · last week of November: up to 50% off selected styles, with returns window extended to mid-January
- Archive Sale: rolling up to 60% off on past-season carryover, runs intermittently between the main events
- Sample sales: occasional London pop-ups (via The Box, with YMC / Oliver Spencer / Nigel Cabourn) at up to 80% off; not advertised on the main site
Next sale (predicted)
July 1, 2026· 7/10 confidence
Is Wax London Worth It?
Yes, with one condition: you have to be willing to wear the clothes. Wax London averages 8/10 across 29 scored pieces, and the shirts in particular are genuinely good, well-made in Portugal and Italy, priced fairly, and interesting enough that people will ask about them. If your wardrobe runs entirely to navy and grey, this is not your brand. If you've been looking for something with more character that doesn't require a luxury budget, it probably is.
Across 29 scored pieces, Wax London averages 8/10, with the Whiting Blue And Ecru Oran Check Overshirt leading at 9.2/10.
The man who wants to look considered without looking like he tried too hard, and isn't afraid of a print.
The fit runs boxy throughout, if you prefer a slimmer silhouette, size down or adjust expectations before ordering.
The make
Wax London designs in London and manufactures through vetted partners in Portugal and Italy, with some outerwear made in the UK. For the price points on offer, the Clayland Waffle Short-Sleeve Shirt sits at $145, the Whiting Overshirt at $235, the construction holds up. Fabric is the starting point for each collection, and you can feel that in the hand: the textures are considered, the prints are specific rather than generic, and nothing reads like it was sourced from the same mill supplying five other accessible brands.
The lineup
The shirts are where Wax London earns its reputation. The Whiting Blue And Ecru Oran Check Overshirt scored 9.2/10 and is the clearest argument for the brand: it's a proper overshirt with real fabric interest, not a glorified flannel. The short-sleeve button-ups, the Clayland Waffle at 8.9/10, the Didcot Scribble Appliqué at 8.5/10, are loud in the right way, the kind of loud that reads as personality rather than noise. The Kurt Cotton Shorts at $160 and 8.6/10 are worth a look if you want something beyond plain chino shorts. The fit across the board is boxy, which suits the relaxed Mediterranean register the brand is going for, but it's worth knowing before you buy.
The value
This is accessible pricing done honestly. $145 for a well-made short-sleeve shirt from Portugal is not a bargain, but it's a fair price, and the design work justifies the premium over high-street alternatives. Wax London isn't trying to compete with luxury; it's trying to fill the gap between fast fashion and spending $400 on a shirt, and across 29 pieces it mostly succeeds. The 8/10 average is not a fluke, it reflects a brand that has a clear point of view and executes it consistently.
Love this brand - I use this on my 'bold' spectrum of pieces in my closet - Love the overshirts, the short sleeve button-ups are loud but not too loud. Fit is boxy. Fabric is solid.
Wax London designs in London and uses a mix of UK and overseas manufacturing partners. Per RLI (2021), "the majority of their outerwear pieces are made in London" with an aim to bring British outerwear manufacturing back to the UK. Early product disclosures via Wonderland (2016) reference a London cut-and-sew factory (sample maker named "Metin"), an Istanbul factory, and dry-wax-coated cotton processed by a 19th-century cotton waxer in Dundee, Scotland. The Quality Edit review states the Whiting overshirt fabric comes from a family-run French mill using recycled cotton. The brand's own Integrity page names current manufacturing partners in Pakistan and Bangladesh and references community projects in Rota Dero, Pakistan and Dhaka, Bangladesh. Wax also runs collaborations with Harris Tweed. Specific named factories are not published on the current site.
Publishes a UN SDG-aligned framework, uses recycled and organic fabrics (including a recycled-cotton Whiting overshirt milled in France), and runs community projects near its Pakistan and Bangladesh manufacturing partners. No B Corp, Fair Trade or GOTS certifications; specific factories are not publicly named.
- 2015Foundedhttps://find-and-update.company-information.service.gov.uk/company/09521325
- 2022Acquired by Seed round investors (undisclosed) ($375K)https://tracxn.com/d/companies/wax-london/__FCLU_NcVWJ-jzBb5ZQtody5sCRxxT6C0aY11PyqLZFc/funding-and-investors
Ranked by archetype overlap, editorial stance, price tier, and ethos — not just “same archetype, three random.”
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