100Hands
Amsterdam-based luxury shirtmaker producing handmade shirts in its own Punjabi atelier, with roughly 34 hours of handwork per Gold Line shirt.
- Founded
- 2014
- Founder
- Akshat Jain and Varvara Maslova (Jain)
- Country
- Netherlands
- Made In
- Amritsar, Punjab, India
- Price Range
- Premium
- Stance
- 8 / 10
- Coverage
- 0 products
Founded in 2014 by Akshat Jain and Varvara Maslova, two former Amsterdam-based investment bankers, 100Hands grew out of a small shirtmaking workshop Akshat's father and uncle had run in Punjab — an offshoot of a family cotton-spinning business that, by the founders' own account, dates back six generations. The Jains scaled that workshop into a 260-plus-person atelier near Amritsar that now produces around 40,000 shirts per year and is stocked at Harrods, Bergdorf Goodman, and The Armoury. The brand offers two ready-made tiers — Black Line (roughly 16 hours of handwork per shirt) and Gold Line (around 34 hours, including hand-drawn patterns, hand-cut panels, hand-embroidered buttonholes, hand-rolled hems, and 25 stitches per inch on major seams) — plus made-to-measure and bespoke. Permanent Style's Simon Crompton called them 'perhaps the finest shirts in the world,' and the brand has made a point of owning its Made-in-India identity rather than hiding behind its Dutch headquarters.
Founded 2014 by Akshat Jain and Varvara Maslova (Jain).
Return policy
Returns handled via direct contact with the brand; made-to-measure and bespoke are non-returnable. Specific RTW return window not published on the public site at time of research.
Designed in Amsterdam; cut and sewn in 100Hands' own atelier near Amritsar, Punjab, India, which employs 260+ artisans (per Globalindian/Man's World India 2024-25 coverage). Each Gold Line shirt passes through roughly 50 pairs of hands and takes around 34 hours, with hand-drawn patterns, hand-cut panels, hand-sewn collar/cuffs/sleeves, hand-embroidered buttonholes (~40-45 minutes each), hand-rolled hems, and 25 stitches per inch on major seams (per The Armoury and Robb Report). Fabrics come from European mills including Carlo Riva, Thomas Mason and Grandi & Rubinelli, plus the brand's own garment-washed cottons (per The Armoury).
Above-average wages for skilled labor in India, plus pensions, family medical insurance, scholarship funds, and housing for workers from outside Punjab, per Robb Report 2020. No published third-party certifications.
Ranked by archetype overlap, editorial stance, price tier, and ethos — not just “same archetype, three random.”
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