Kith
New York's defining streetwear-meets-lifestyle brand, built on high-profile collaborations and a cult of weekly drops.
- Founded
- 2011
- Founder
- Ronnie Fieg
- Country
- US
- Made In
- Not publicly disclosed
- Price Range
- Mid
- Stance
- 6 / 10
- Coverage
- 4 products
Member ratings will fold into this score, coming with Loopwheel membership.
Kith was founded in 2011 by Ronnie Fieg in New York City, growing from a small sneaker boutique in the back of SoHo's Atrium store into a global lifestyle label. The name itself is drawn from the phrase 'kith and kin,' signaling Fieg's intent to build a community around curated style. Under Fieg's direction as CEO and creative director, Kith expanded into apparel, accessories, and high-profile collaborations with brands ranging from Nike and Adidas to Versace and Giorgio Armani. Kith's in-house label, &Kin, represents the brand's own-design apparel line — a nod to the same 'kith and kin' etymology. The brand operates through a weekly drop model (the Kith Monday Program) and maintains flagship stores across New York, Miami, Tokyo, Paris, and Seoul, alongside shop-in-shops at Bergdorf Goodman and Selfridges.
Founded 2011 by Ronnie Fieg.
Products from Kith
Indigo Loopback Terry Dorian Jacket
Reviewed Jun 2026
&Kin Tech Poly Madison Jacket
Reviewed Jun 2026
Giorgio Armani & Kith &Kin Asymmetrical Zip Front Shirt - Dark Ash
Reviewed Jun 2026
&Kin Wool Denim Dawson Bucket Hat
Reviewed May 2026
// Within the lineup
Brand average: 5.3/10 · across 4 scored products
Best of the lineup
Variance vs the brand’s make-quality average. Outliers sit ≥ 1.5 points above or below the mean — the kind of spread worth knowing before you click buy.
Return policy
30-day returns for eligible online orders; refunds issued as Kith e-gift cards minus an $8 restocking fee; original shipping non-refundable. Hats are Final Sale and non-returnable. No exchanges offered.
Sale cadence
Kith does not run sitewide promo-code sales. Instead, it operates a permanent "Sale" / "End of Season Event" section at kith.com/collections/end-of-season-event and kith.com/collections/sale where individual SKUs are marked down (often 30-60% off on Kith in-house apparel and select third-party brands like Fear of God Essentials, New Balance, Nike, Hoka). The two predictable inflection points where the EOSS section expands meaningfully are late June/July (spring-summer clearance) and January/February (fall-winter clearance). Hyped collaborations and current-season Ronnie Fieg drops are almost always excluded. Black Friday at Kith historically means new product launches (Kith x nonnative, Kith x Disney, etc.) rather than a sitewide percentage-off event, though some seasonal markdowns get layered in. No newsletter coupon codes; first-purchase 10% off via email signup is the only consistent promo lever.
Next sale (predicted)
June 25, 2026· 5/10 confidence
Is Kith Worth It?
Kith scores 6.8/10 across four reviewed pieces, which is a polite way of saying it's a brand that's better at creating desire than delivering construction. Worth it if you're buying into a specific collaboration and you know exactly what you're getting. Worth skipping if you're treating the &Kin in-house line as a substitute for brands that actually sweat the details.
Across 4 reviewed pieces, Kith averages 6.8/10, with the Giorgio Armani & Kith &Kin Asymmetrical Zip Front Shirt leading at 7.1 and the &Kin Tech Poly Madison Jacket trailing at 6.3.
The guy who follows the Kith Monday drops, wants a specific collab piece, and isn't expecting the construction to match the price tag.
Kith does not publicly disclose where its garments are made, which at $245 to $395 for in-house pieces is a real gap in the value proposition.
The make
The scores here tell a consistent story. The Giorgio Armani collaboration shirt at $1,895 earns a 7.1, which is the highest mark in our coverage and still not a number that justifies the price on construction alone. What you're paying for is the Armani input, not Kith's. The &Kin in-house pieces sit lower: the Indigo Loopback Terry Dorian Jacket at $245 scores 6.9, the &Kin Wool Denim Dawson Bucket Hat at $155 scores 6.8, and the Tech Poly Madison Jacket at $395 scores 6.3. That last one is the problem. $395 for a tech poly jacket from a brand that won't tell you where it's made, scoring below a 6.5, is a hard sell on construction grounds alone.
The value
Kith's pricing has always been a function of brand heat rather than material cost, and that's a legitimate model if you're buying in with open eyes. The weekly drop structure is designed to create urgency, not deliberation. When the collab partner brings genuine craft to the table, as Armani does, the result is better. When it's the &Kin label carrying the weight alone, the gap between price and product widens. The Dorian Jacket at $245 is the closest thing in our coverage to a fair exchange: the score holds, the price is at least in the neighborhood of reasonable for a terry loopback piece.
The context
Kith is not really competing with brands that obsess over construction. It's competing for cultural real estate, and on that front it has won, repeatedly, for over a decade. Ronnie Fieg built something real in New York, and the community around the brand is genuine. But if you're coming to Kith looking for the kind of considered garment-making you'd find from brands at similar price points, you'll leave disappointed. Come for the collab, know what you're buying, and don't let the &Kin label convince you the in-house work is doing something the score says it isn't.
Kith does not publish a factory list or manufacturing transparency page. Third-party trade data and industry sources indicate production occurs primarily in China and Peru, with Peruvian Pima cotton used for cotton basics, though Kith itself has not publicly confirmed specific factory partners. Some packaging/paper goods are documented as made in China via US import records (Panjiva). Treat factory-level claims with caution; no official sourcing disclosure exists on kith.com.
- 2011Founded by Ronnie Fieghttps://en.wikipedia.org/wiki/Kith_(brand)
Ranked by archetype overlap, editorial stance, price tier, and ethos — not just “same archetype, three random.”
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