LOOPWHEEL
// Alternatives

Drake's Alternatives

Drake's sits at a price point that gives most people pause, and reasonably so. A tie or a shirt from their London shop is a considered purchase, not an impulse. The men who go looking for alternatives are usually after the same sensibility: British heritage redrawn with a modern hand, nothing too precious, nothing too loud. These three picks share that general direction, though they get there by different routes and at different costs.

  1. Wax London

    Wax London

    Updated Heritage · Accessible · United Kingdom

    The most direct match in spirit: Wax London is working the same Updated Heritage territory as Drake's, with the same UK grounding and a similar instinct for clothes that feel rooted without feeling stiff. The real difference is price, which is considerably lower, and construction, which reflects that. If Drake's is where you land when you know exactly what you want, Wax London is a reasonable place to start building the same wardrobe for less.

    8.0/10
    avg score
  2. Portuguese Flannel

    Portuguese Flannel

    Updated Heritage · Accessible · Portugal

    Portuguese Flannel shares Drake's archetype and ethos almost beat for beat: heritage references, honest fabrics, nothing trying too hard. The gap is origin and price. These are made in Portugal rather than the UK, and they come in at a fraction of what Drake's charges, which makes them worth knowing about if the Drake's shirt is the shirt you want but the Drake's price is the price you can't justify right now. The flannel work in particular is genuinely good at the money.

    8.2/10
    avg score
  3. rag & bone

    rag & bone

    Sharp Casual · Upper Mid · United States

    A looser match. Rag & bone operates at a similar price tier to Drake's and shares a certain sharpened, grown-up sensibility, but the archetype is different: this is American Sharp Casual rather than British Updated Heritage, and the clothes read accordingly. Less texture and patina, more clean lines and city-ready construction. Worth considering if the Drake's price point is right for your budget but the British tilt isn't quite right for your wardrobe.

    7.4/10
    avg score