Reigning Champ vs Wax London
These two brands don't actually compete for the same drawer in your wardrobe. Reigning Champ is a Vancouver-based fleece and basics operation with a tight, considered lineup. Wax London is a British label making printed shirts and overshirts in Portugal and Italy, with a boxy fit and a willingness to use color. The question isn't which brand is better in the abstract. It's which one fills the gap you actually have.
Wax London edges ahead on the scores: 8.0/10 across 29 pieces versus Reigning Champ's 7.7/10 across 14. That gap is real but not a blowout, and it partly reflects that Wax London has more coverage to draw from. Where Wax London clearly wins is in shirts and overshirts, with three pieces scoring 8.5 or above. Reigning Champ's lane is narrower but more consistent: if you want well-made Canadian fleece and basics at a fair price, nothing here disappoints. If you want something that reads as an actual outfit choice rather than a foundation layer, Wax London is the stronger answer.
Choose Reigning Champ if you want well-constructed fleece, basics, and outerwear made in Vancouver and priced honestly.
Reigning Champ review →Choose Wax London if you want overshirts and short-sleeve shirts with real personality, made in Portugal and Italy, at prices that don't require an apology.
Wax London review →On make
Reigning Champ manufactures primarily at CYC Design Corporation in Vancouver, which is a real factory with a real reputation for fleece construction. The Midweight Terry RC33 Hoodie at $148 and the Corduroy Campus Overshirt at $158 are the clearest expressions of what that facility does well: consistent weight, clean seams, fabric that holds its shape. Wax London works out of Portugal and Italy, with some outerwear made in the UK. The fabric on the Clayland Waffle Shirt and the Whiting Check Overshirt is solid, not exceptional, but the construction is appropriate for the price. Neither brand is cutting corners. They're just cutting different things.
On range
Wax London has nearly twice the scored coverage: 29 pieces against Reigning Champ's 14. That breadth shows in the categories. Wax London covers shirts, overshirts, and shorts with enough depth that you can build a warm-weather wardrobe around them. Reigning Champ's strength is in sweatshirts, hoodies, and basics, with the Linen Venue Jacket (8.4/10, $265) as the one piece that reaches beyond the athletic-casual lane. If you're shopping for summer, Reigning Champ's coverage gets thin quickly. If you're shopping for layering pieces and fleece, Wax London barely shows up.
On value
Both brands sit in the accessible tier, and neither embarrasses itself on price-to-score. Reigning Champ's top-scoring piece, the Linen Venue Jacket at $265, earns its 8.4. The Solotex Mesh T-Shirt at $75 scoring 8.1 is probably the single best value in this comparison. Wax London's Whiting Overshirt at $235 scoring 9.2 is the standout of the entire dataset, and the Clayland Waffle Shirt at $145 for an 8.9 is hard to argue with. The Kurt Shorts at $160 for an 8.6 are the one moment where you pause, but the score holds up. On balance, both brands earn what they charge.