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// Alternatives

Farer Alternatives

Farer sits in a specific and slightly awkward position: too considered for the mainstream, not quite established enough for the old-guard watch crowd. People who go looking for alternatives are usually chasing the same quiet, independent energy at a different price point, or want something made closer to home in a more literal sense. The two picks below share Farer's general disposition, and differ in ways that actually matter.

  1. Marloe Watch Company

    Marloe Watch Company

    Quiet Premium · Accessible · United Kingdom

    Another British independent with the same low-noise approach to design, and it scores higher on average while coming in at a more accessible price. If Farer occasionally feels like it's asking you to meet it halfway on price, Marloe removes that friction. The trade-off is a smaller profile and less of the bold colour work Farer has become known for, but the ethos is close enough that anyone drawn to one will understand the other immediately.

    9.3/10
    avg score
  2. Weiss Watch Company

    Weiss Watch Company

    Quiet Premium · Premium · United States

    American-made and priced at the premium tier, Weiss is the natural comparison for anyone who wants the same restrained, independent-brand sensibility but is willing to spend more to get it. Where Farer leans into colour and a distinctly British design register, Weiss keeps things closer to a utilitarian American aesthetic, with a strong emphasis on domestic production as part of the proposition. Similar archetype, different accent.

    9.0/10
    avg score