A collaboration hoodie born from a Vancouver brewery collab, wearing like a standard Reigning Champ midweight with one embroidered logo to tell it apart.
The Verdict
At $148, this is a solid midweight cotton terry hoodie from one of the few brands that actually earns the phrase "obsessive about fabric." The RC33 branding is restrained enough that most people won't know what they're looking at, which is either a feature or a problem depending on why you're buying it.
The Make
Reigning Champ's midweight terry is the anchor of the entire brand. 100% cotton, the fabric sits in the range where it's substantial enough to feel considered without tipping into heavyweight territory that limits when you can reach for it. The construction follows the brand's standard midweight-terry template: flatlock seam construction (published across related styles), ribbed cuffs and hem, a drawcord hood, and a kangaroo pocket with the kind of clean pocket opening that cheaper hoodies consistently get wrong.
The RC33 chest graphic is embroidered, not printed. That matters at this price point. It comes from a football-themed capsule with 33 Acres Brewing, another Vancouver operation, and the result is a small chest hit that reads more like a club insignia than a marketing moment. Production runs through CYC Design Corporation's Vancouver factory, the same operation behind Wings + Horns, which keeps quality control closer than most brands at this tier can claim.
What's not published: care instructions on the product page. For 100% cotton terry, machine wash cold and tumble dry low is the standard approach, and deviating from it is how you turn a $148 hoodie into a shrunken one.
The Fit
Regular cut, true to size. Reigning Champ's midweight hoodies have a consistent block across seasons, so if you've worn one before, you know what you're getting. The silhouette sits between athletic and relaxed, fitted enough through the torso without constricting the shoulders. Sizing runs XS through XXL, covering most bodies without drama.
The Context
The RC33 collab positions this as a limited-context piece, tied to a brewing partnership that most buyers outside Vancouver won't recognize. If you're looking for a clean Reigning Champ midweight terry hoodie without the collab branding, the brand's core lineup offers that at the same price. The RC33 version is for the buyer who appreciates the specificity of the reference, or simply doesn't mind it.
At $148, the nearest competition comes from Velva Sheen, Camber, and the lower end of the Satisfy range. None of them match Reigning Champ's terry fabric weight and hand feel at this price. The Aritzia acquisition in 2021 raised questions about whether the brand would soften; so far, the core product hasn't moved.
The Personal Note
I haven't owned this specific SKU. The RC33 collab branding scores a 5 out of 10 on the loud-to-subtle scale, which means it registers without announcing itself, a reasonable place to land. The underlying hoodie is the same midweight terry Reigning Champ has been refining since 2007, and that fabric is the reason people keep coming back. The brewery tie-in is a fine reason to own this version, but it doesn't make it better or worse than the standard offering. Buy it because you like the hoodie, not because you like the collab.
