COOLMAX® Textured Crewneck Sweater in Charcoal

Name: COOLMAX® Textured Crewneck Sweater in Charcoal
Brand: The Normal Brand
Price: 118.00 USD
Availability: InStock

$118Accessible

// 2nd cheapest of 9 in Sweaters & knitwear

Buy at The Normal Brand — $118 →

// Verdict in context

Brand stance 5/10·This piece 4/10·−1.0 below brand

A notch below The Normal Brand's editorial average — the cloth or make didn't quite earn the brand's grade.

Compare this product →More from The Normal Brand →

Loopwheel score// how we score

6.4/ 10Solid

// weighted across 7 scored axes

Make

4.0/10

Value

4.0/10

Community

Member ratings will fold into this score, coming with Loopwheel membership.

// Review pending

The full review is being generated. The verdict + spec data above are live; come back for the long form.

§Spec sheet// 65% coverage · Full

Every data point we have.

// Construction

Material: —
Fabric detail
Construction notes
Made in: —
Care: Machine washable per brand description (COOLMAX® noted as easy to care for)
Signals tracked: 1 / 5

// Fit

Cut: Regular
Sizing accuracy: True To Size
Sizing range: —
Formality range: Casual → Smart casual

// Use

Season: Spring, Fall
Loud-to-subtle: 2 / 10
Versatility index: 4 / 10 · 2 formality contexts · 2 seasons
Wash difficulty: 2 / 5 · Standard care
Versatility
Layering
Travel-friendly

// Value

Price: $118
Price tier: Accessible
Percentile · Sweaters & knitwear: 13th percentile
Within brand: —
Category rank: 2nd cheapest of 9 in Sweaters & knitwear
Cost per wear
Value verdict
Discount likelihood
Best time to buy

// Predictive

Predicted lifespan
Lifespan score
Climate range
Break-in
Breathability

// The anatomy

65 data points

Silhouette & cut

Fit class: Regular^V
Body length: Regular^V
Body taper: Straight^V
Drape: Structured^V

Neckline & collar

Neckline: Crew^V
Neck rib height: Low^V
Neckline width: Standard^V
Neckline depth: Standard^V
Collar construction: Ribbed^V

Sleeves & shoulder

Sleeve length: Long^V
Sleeve fit: Regular^V
Sleeve opening: Narrow^V
Shoulder construction: Raglan^V
Shoulder width: Standard^V
Drop shoulder: None^V
Cuff finish: Ribbed^V

Hem

Hem shape: Straight^V
Hem finish: Banded^V
Front-back differential: None^V

Fabric & material

Knit / weave: Other^V
Opacity: Opaque^V
Stretch: 2 way^I
Hand-feel: Textured^V
Surface texture: Waffle^V
Sheen: Matte^V
Loopwheeled: No^I

Color & tone

Color name: Charcoal^V
Color hex: #2E2F31^V
Color family: Grey^V
Color value: Dark^V
Saturation: Muted^V
Undertone: Cool^V
Heather vs solid: Solid^V
Colorways available: 1^I
Color versatility: 8^I

Pattern & graphics

Pattern: Solid^V
Graphic placement: None^V
Logo visibility: None^V
Visual loudness: 1^V

Construction quality

Label type: Woven^V

Pairing & styling

Pairs with (bottoms): Denim, Chinos, Trousers^I
Pairs with (colors): Navy, Indigo, Olive, Cream, White, Tan, Brown^I
Pairs with (footwear): Sneakers, Boots, Loafers^I
Layering role: Mid^I
Tuckability: Untuck^I
Capsule role: Workhorse^I
Outfit archetypes: Casual friday, Weekend casual, Smart casual^I

Use & performance

Season: Spring, Fall^I
Activity: Work, Going out, Travel^I
Breathability: ^I
Wrinkle resistance: High^I
Travel-friendly: ^I
Formality (min): Casual^I
Formality (max): Business casual^I

Care & longevity

Care: Machine washable^I
Predicted lifespan: ^I
Break-in: ^I
Pilling resistance: ^I
Repairability: ^I

Economics

Price: $118^I
Resale price: ^I
Resale liquidity: ^I

Sizing & fit

Sizing accuracy: True to size^I
Model-worn size: Medium^V

Provenance & journey

Country of origin: United States^I

V read from photos · I inferred from the spec · C computed. Every value carries its source — we don't guess.

// What we measure

Make: Construction quality. Materials, workmanship, the actual making.
Fit: Sizing accuracy and cut consistency. Does it fit like the brand says it will.
Style: Visual strength and design coherence. Aesthetic intent, not trend.
Value: Quality-for-price. What you get versus what you pay versus what else costs the same.
Practical: Day-to-day wearability, care, durability. How it lives in a wardrobe.
Stance: The brand's point of view. Deliberate house, or commercial drift.

§ 04The Context

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